2014 AFM Conference Series
The AFM Conference Series gives attendees tremendous knowledge, insight, access, value and a rare opportunity to hear from the industry’s global thought leaders, decision makers and experts who all converge annually at the AFM.
The AFM Conference Series will take place Friday Nov. 7 – Tuesday Nov. 11, from 9:15am – 12:45pm daily and will include Conferences on Finance, Pitching, Production, Marketing and Distribution. From treatment to screen, it’s all covered!
Doors & Will Call Open at 8:00am
Conference Hours: 9:15am - 12:45pm daily
Fairmont Hotel, Starlight Ballroom - 101 Wilshire Blvd., Santa Monica
See the AFM Campus Map.
Friday, November 7
- First Session - Current Issues in Film Finance
Leading CEOs, filmmakers, financiers and executives converge to explore the state of independent film financing, emerging trends, where the money is and what the future holds.
P. John Burke, Partner, Akin Gump Strauss Hauer & Feld, LLP
- Second Session - Building Your Global Film Financing Strategy
Where is the money and how quickly can you get it? All you need to know about global financing structures and sources of film finance, including incentives, subsidies and tax shelters.
Joseph Chianese, EVP, Entertainment Partners
Yolanda T. Cochran, EVP Physical Production, Alcon Entertainment
Mike Gabrawy, CCO, Arclight Films
Fredrik Malmberg, President & CEO, Cabinet Entertainment
Adrian Ward, SVP, Entertainment Industries Division, Pacific Mercantile Bank
Pitch Conference sponsored by ROSKINO
- First Session - Pitching Essentials
A good pitch can get a bad film made while a bad pitch can leave a terrific project languishing on the shelf. Pitching is part art (it’s creative), part science (it needs to follow a tight script) and part sales (you have to wow them). Conference attendees will learn the essential rules and tools of pitching from the experts.
- Second Session - The 2-Minute Pitches
Volunteers selected in advance (you?) will pitch to a panel of Hollywood decision makers. They will give unvarnished feedback on each pitch - explaining what worked, what didn't - and why.
Stephanie Palmer, Founder, Good in a Room
To be considered to pitch on stage, you will need to submit a 2-minute video pitch. For details on how to submit your pitch, read AFM Pitch Conference Guide To Creating An Effective Video Pitch.
Sunday, November 9
Production Conference sponsored by The Associated Press
- First Session - Producing For a Worldwide Audience
Films with universal appeal have the best opportunity to thrive. What does a producer need to do and consider to ensure a film will travel across borders? Take a whistle-stop tour of the globe to discover what is working and, crucially, what isn’t.
Paul Hertzberg, President & CEO, CineTel Films, Inc.
- Second Session - Accessing and Securing Talent
Attracting the interest and services of talent is a competitive minefield. Is it the script? Is it relationships? Do you need to offer a play-or-pay contract? Our experts reveal all of the steps producers need to take to get the right, in-demand, leading lady... or man.
Kevin Iwashina, Managing Partner, Preferred Content
Mark Ankner, Partner, Global Finance & Distribution, WME Entertainment
Jessica Lacy, Head, International Film, ICM Partners
Emanuel Nunez, Agent, Paradigm
Rena Ronson, Co-Head, Independent Film Group, UTA
Monday, November 10
Marketing Conference sponsored by iQIYI
- First Session - The Engagement Factor- Creating Effective Social Media Campaigns
Connecting with and engaging the core audience in authentic, creative and ongoing ways is critical. The social media and marketing gurus behind successful campaigns cover the essentials of creating a customized and innovative digital marketing strategy. Learn why timing is critical, how the consumer can be the most effective marketing tool and where the audience discovery process is headed.
Natalie Bruss, VP, Digital Partnership, ID
- Second Session - The Role of the Publicist and Why You Need One
Publicity is capable of making or breaking a film but it’s often overlooked by independent producers. Beginning in pre-production, publicists play a key role through production, post, festivals and distribution. Leading publicists disclose the dark arts of publicity, the value of crisis management and the achievements and horror stories behind successful independent and large budget campaigns.
Gary Foster, Partner, Krasnoff/Foster Entertainment
Tuesday, November 11
Distribution Conference sponsored by iQIYI
- First Session - Video on Demand: 2015
VOD could soon be the primary source of revenue for independent filmmakers. Many see a future where all films are available worldwide and every film finds its audience. Leading aggregators and distributors come together to separate fact from fiction - exploring who is making money, how they are doing it and what the future holds.
Alex Fragen, Global Distribution Strategist, UTA
- Second Session - DIY Distribution: Finding Your Film's Audience and Digital Niche
What every producer needs to know before bypassing distributors and aggregators. Platforms and filmmakers take the audience through the range of options and reveal how to find and select the distribution channel that will deliver the most enthusiastic audience for every film.
Russell Schwartz, President, Domestic Marketing, Relativity Europa Distribution
The AFM Conference Series will be held at the Fairmont Miramar Hotel, 101 Wilshire Blvd, Santa Monica.
Doors & Will Call Open at 8:00am – Conference Hours: 9:15am - 12:45pm daily
Conference tickets may be ordered with or without an AFM pass. See Attendee Packages & Pricing for more information.